Strategy overview
Top of Funnel
The top of funnel goal was to highlight the problem Relay solves. We focused on two different problems within this campaign: screen addiction and helicopter parenting. With these problems in mind, we produced videos and digital assets that show each problem.
Video directed and edited by Jonathan Phillips
Set design by Amanda Bennett
Video directed and edited by Jonathan Phillips
Set design by Amanda Bennett
Middle of Funnel
The middle of funnel goal was to position Relay as the solution. We utilized the core features of Relay such as the range and lack of screen to educate customers about the product.
Video edited by Jonathan Phillips
Hands art directed by Amanda Bennett, Ben Harris, and Jonathan Phillips
Bottom of Funnel
The bottom of funnel goal was to sell Relays. We leveraged product reviews, seasonal messaging, and new lower pricing to push consumers toward purchase. We paired it with eye-catching animation and imagery to stand out in social feeds.
Produced by Megan Jett
Produced by Megan Jett
Produced by Megan Jett
Created in collaboration with Ben Harris (Creative Director), Jonathan Phillips (Director and Videographer), Jennifer Urenia (Copywriter), and Megan Jett (Graphic Designer)