Website
The Swag
The Swag, a high-end luxury resort in Western North Carolina, was struggling to attract new guests and relying more and more on aging repeat business. They needed an identity and website that attracted a younger audience while still speaking to The Swag’s heritage, hospitality, and Appalachian beauty. I created a new visual identity and website application that brings to life the unique and vibrant experience of a stay on the mountaintop.