Brand Identity
Website
The Diversity Movement
The Diversity Movement is a program created to educate business leaders and employees about the importance of diversity and inclusion within their business. The movement aims to build a better business by empowering companies to create diverse teams, a culture of inclusivity, embrace individuals, and make space for everyone's voice to be heard. With that in mind, we created a brand identity that highlights diversity in a playful way. The visual brand shows that when unique people come together they form something bigger than themselves. Building off this strategy, we created a full brand system for both print and web that includes logos, typography hierarchy, colors, visual standards, custom photography, and an original voice.